Our "Quality" graphic is dark grey, for the lead we put in our paper clips to encourage smoothness. Heritage prides itself in an ability to maintain artisan style quality with astoundingly low prices. We have always stressed the need for an emphasis on encouraging advancement of quality. We invented the field of paper-restraining metallurgy. At Heritage, our employees have one thing in mind: creating the best product humanly possible, and then improving it to a level of brilliance usually referred to as godlike. Which brings us to the next part of our philosophy...
Our "Service" graphic is a shiny silver color for the vanadium we mix in our paper clip alloys to make our clips hard, durable, and somewhat difficult to bend. Heritage has a longstanding record as the paper clip company with the best customer service. We will always address any concerns that our customers may have, and even some they may not. Our strategy of "proactive customer service" means that we are tending to your needs before you even know you have them. By the time you send an email/letter/telegraph to us, we have already had someone solve your problem, because we thought of it first. Your needs are unoriginal. But we still deal with them, day after day, week after week, month after month, year after year...
The "Uniquitude" graphic is a silvery pinkish color for the bismuth we make our clips out of, partially for the sake of using bismuth in something, but also for its extremely long half-life. We here at Heritage pride ourselves on our ability to be unique. We display our uniquitude through our unconventional style of business. It doesn't matter where you go, you won't find prices like ours anywhere. We simply cannot be matched in the field of how much we charge for paper clips. We just do what other companies can't, and that is charging ten dollars for a box of ten paper clips. NO ONE does that but us. Simply put, we are probably the single most important company on the east coast.